The problem

The company sold serious B2B services through a Wix site that undersold them, cost a monthly subscription, and gave visitors no direct way to send an enquiry.

The mechanism

The old site was audited first: what it said, what it failed to say, and where visitors leaked.

The new site was built around the services buyers actually compare, in the local language, with a clear route from each service to an enquiry.

A lead capture form was added where none existed, so interest turns into a named enquiry instead of a lost visit.

The site moved off the website builder onto source the client owns, which removed the monthly platform fee.

Measurement notes

The site is live at cista-sfera.hr. €0 refers to the website-builder subscription the old Wix site required. The site is new, so no conversion numbers are claimed yet.

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