GTM System / outbound engine
Outbound your team can run.
A qualified list, relevant sequences, and ready sending infrastructure in your Instantly account. Your team approves the launch.
What you get
What your team gets.
A list worth reaching
A layered Clay workbook with enrichment that spends only on accounts that clear the score gate. Lists ship verified, with the reason each account is in.
Copy worth answering
A template library and 3-step sequences with per-lead variables, so effort lands where the account value justifies it.
Signals that route, not blast
A watch on hiring, funding, job changes, and engagement, scored and queued as drafts. Nothing auto-sends.
A handover that sticks
1 to 3 live playbooks, CRM hygiene and routing, docs and walkthroughs, and an optional ops dashboard.
The engagement
How we work together.
- Build window
- Infrastructure warms while the campaign system is built. Scope, price, and handover date are written before work starts.
- What I need from you
- 1 intake form, approved proof, suppression sources and shared account access. Your named owner reviews the campaign and approves launch.
- What you own
- Your implementation: workbook, CRM config, sequences, playbooks, docs. Market OS retains its build tools and methods.
1 operator. A serious GTM stack.
Map the market, inspect source material, qualify accounts, and preserve the operating context.
Move qualified data into client-owned systems and keep every response attached to context.
Provision the sending layer, warm it safely, launch through a human gate, and run the sequence.
Applications are selected per job. The asset is the routing, gates, evidence, and handover logic encoded across them.
Proof
See the work.
The scorecard that opened 16 conversations
585 contacted, 33 replies, 16 interested, with losing tests printed beside the wins.
Volume, with honest numbers
330 opportunities, reported as the platform counts them, never as revenue.
See what the install would look like in your stack.
The teardown maps your current system first. If an installation is not the right move, the teardown says so.