GTM System / outbound engine

Outbound your team can run.

A qualified list, relevant sequences, and ready sending infrastructure in your Instantly account. Your team approves the launch.

SYSTEM BUILDGTM System / INTAKE TO LAUNCH-READY
BUILD PREVIEW
01 Input
Intake + site+ Access
02 Market model
ICPDeal sizeGTM motion
03 Offer
GapValueProofCTA
04 Conversion
FrictionTouchEntry assetGoal event
05 Reverse funnel
Start at goal
SendsRepliesOpportunitiesGoal
06 Capacity
DomainsMailboxesDaily volume
07 Campaign build
AudienceCopyRouting
08 Approval
ApproveEditStop
Approved
09 Measure + learn
Replies
Opportunities
Next test
After launch: refine targeting + copy
Intake in. Approved campaign system out.HUMAN IN CONTROL
Illustrative sequence, not a live client feed.

What you get

What your team gets.

A list worth reaching

A layered Clay workbook with enrichment that spends only on accounts that clear the score gate. Lists ship verified, with the reason each account is in.

Copy worth answering

A template library and 3-step sequences with per-lead variables, so effort lands where the account value justifies it.

Signals that route, not blast

A watch on hiring, funding, job changes, and engagement, scored and queued as drafts. Nothing auto-sends.

A handover that sticks

1 to 3 live playbooks, CRM hygiene and routing, docs and walkthroughs, and an optional ops dashboard.

The engagement

How we work together.

Build window
Infrastructure warms while the campaign system is built. Scope, price, and handover date are written before work starts.
What I need from you
1 intake form, approved proof, suppression sources and shared account access. Your named owner reviews the campaign and approves launch.
What you own
Your implementation: workbook, CRM config, sequences, playbooks, docs. Market OS retains its build tools and methods.
Outbound arsenal / applications

1 operator. A serious GTM stack.

18 applications, routed by job
Research + intelligence

Map the market, inspect source material, qualify accounts, and preserve the operating context.

ClaudeAgent orchestration
OpenAIAnalysis + generation
ClayResearch + enrichment
AI ArkB2B data search
Ocean.ioTAM + lookalikes
ApifyWeb data collection
Route + capture

Move qualified data into client-owned systems and keep every response attached to context.

LinkedInPeople + signals
ObsidianOperating memory
PythonCustom automation
MakeIntegration layer
HubSpotCRM writeback
TypeformStructured intake
Infrastructure + activation

Provision the sending layer, warm it safely, launch through a human gate, and run the sequence.

ZapmailDomains + inboxes
GoDaddyDomain infrastructure
CalendlyMeeting capture
LemlistPersonalized outreach
HeyReachLinkedIn activation
InstantlyOutbound activation

Applications are selected per job. The asset is the routing, gates, evidence, and handover logic encoded across them.

Proof

See the work.

Read the full ledger

See what the install would look like in your stack.

The teardown maps your current system first. If an installation is not the right move, the teardown says so.