The work. The numbers.
Every campaign shows its funnel, from first send to pipeline. Every conversion system shows the site itself.
Documented outbound performance
Pipeline created€4.18Macross 8 documented campaigns
- Sent
- 1M+
- Opportunities
- 1,200+
- Clients
- 50+
Where it came from
- A Swiss digital agency serving healthcare organisations€2.23M53%
- A Swiss custom-software firm€1.02M24%
- An AI talent-sourcing startup€476k11%
- A productized design-subscription company€203k5%
- A German 360-degree-tour photography provider€162k4%
- A Texas energy-procurement advisory€52k1%
- A US sales-ops platform€35k<1%
- A North American performance-marketing agency€2.6k<1%
Pipeline is the opportunity value the sending platform recorded, or opportunities × the client's documented ACV where it recorded none. Asset sales a campaign only introduced are left out. Pipeline, not revenue. EUR at ECB reference rates, 14 Sep 2026.
GTM System
Outbound campaigns
Ranked by pipeline created. Each funnel runs from first send to opportunity.
CF-01Europe
The research frame that beat the pitch
A Swiss digital agency serving healthcare organisations
23.9% reply25.9% positive
Pipeline created€2.23M
ACV-based7 opportunities × CHF 300k ACV
The scorecard that opened 16 conversations
A Swiss custom-software firm
5.64% reply48.5% positive
Pipeline created€1.02M
ACV-based16 opportunities × CHF 60k ACV
The pattern-interrupt that hired
An AI talent-sourcing startup
0.57% reply4.68% positive
Pipeline created€476k
Platform-recorded
The $650 unlimited offer that scaled
A productized design-subscription company
1.24% reply3.61% positive
Pipeline created€203k
ACV-based30 opportunities × $650/mo subscription
Volume, with honest numbers
A German 360-degree-tour photography provider
1.85% reply2.95% positive
Pipeline created€162k
ACV-based330 opportunities × €490 tour update
The analysis that arrived finished
A Texas energy-procurement advisory
2.24% reply8.04% positive
Pipeline created€52k
Platform-recorded
The pitch that named the mess
A US sales-ops platform
2.50% reply15.0% positive
Pipeline created€35k
ACV-based9 opportunities × $379/mo plan
The gap analysis contractors answered
A North American performance-marketing agency
2.11% reply9.09% positive
Pipeline created€2.6k
Platform-recorded
The roundtable family offices answered
A Swiss investment firm
13.5% reply25.4% positive
Pipeline createdConfidential
Private raise8 figures. 11 UHNW guests.
Conversion System
Websites that sell
Stores, web apps and the systems around them. Open the site: the homepage is the proof.
- Conversion System
- GTM System
Luftnote: the store and its outbound
5%reply rate
2systems built
3campaign lanes
Campaign clients are anonymized where naming permission is not recorded. Each file lists its measurement basis.
What would work in your market?
Start with your actual funnel. The teardown identifies the first experiment worth running.